Let's be honest: we have always loved Friulane, but we have also hated them a bit. Beautiful, chic, they immediately evoke "vacation in the Lagoon"... but after ten minutes, it feels like walking barefoot on the sidewalk. That's why I created the Friulane that didn't exist: classic line but with a real internal PINK insole! The (silent) revolution is inside: The secret is the insole: Unlike the classic "flat as a slice of cheese", ours have a real internal PINK insole. That little bit of support that transforms a walk into a pleasure, not a torture session. Rubber sole: No frills, just a practical sole that takes you anywhere, from the supermarket to happy hour, with maximum lightness. "Easy" Suede: Soft, flexible, and with that vintage-cool look that only suede can give. It's made to be lived in, scratched, and loved, without the anxiety of ruining it with the first step. "Carefree" fit: The fit is regular. No stress, take your usual size and enjoy the freedom. Ciclamino → "Shocking Pink (but polite)" 🌺 An explosion of pure energy! It's the color for days when you need an extra coffee. It brightens even the dullest outfit and attracts admiring (and a pinch of envious) glances with every step. How to make your suede last (Spoiler: it's easier than you think!) 🪄 Suede has a reputation for being "delicate", but the truth is that you just need to know a couple of professional tricks to keep them looking new even after months of adventures. Here’s your quick guide: The brush is your best friend: Get a brush with rubber or soft bristles! A quick swipe in the direction of the nap and the dust disappears in a second. It's the secret to reviving the color when they look a bit "dull". Coffee or mud stain? No panic: If the damage is fresh, dab (don’t rub!) with a dry cloth. If the stain is dry, use a white eraser (yes, the one you had in your school pencil case!) and gently rub it on the area. Magic! Humidity is not a monster: If you get caught in a sudden downpour, never put them on the radiator (the leather hates direct heat, it would become hard). Stuff them with newspaper and let them air dry. They will return to pristine condition. Pro tip: If you really want to go the extra mile, use a clear protective spray specifically for suede as soon as you take them out of the box. It's like putting an invisible cloak against stains! 3 extra tips for a always "Fresh" look: Don’t suffocate them: When you’re not using them, leave them out of the box for a few hours so the leather can breathe. The internal insole will thank you! The magic steam: If the leather seems a bit crushed, hold them near the steam from a kettle or iron (without touching them!). The steam lifts the fibers and makes them soft again. Rotation is Key: As with all beloved shoes, the ideal is not to wear them two days in a row. Letting the leather and insole rest for 24 hours doubles their lifespan. Why choose them? Because they are the Friulane for those who have stopped believing that "to look good, you must suffer". They are perfect for running between commitments while remaining the most stylish friend in the group (and the one with the least foot pain at the end of the day). If you want to be absolutely sure, you can consult our size guide here, and don’t worry because the first size exchange is always free.
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Le Scarpe di Marta
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