In recent years, they have stood out at the very top of Croatian fashion with their designs. Recognizable for their commercial design approach and their understanding of fashion as entertainment, season after season they repeatedly delight critics and audiences at large independent fashion shows. They established the brand by playing logomania, ironically highlighting the logo as a status symbol. Numerous domestic stars have identified with the brand. All this contributed to the creation of a recognizable fashion brand, and ELFS became recognizable under the synonym "No.1 Fashion brand with LOVE!"
Today, after 20 years of existence, I can proudly say that they are the most successful Croatian designer brand with six ELFS stores in the largest Croatian cities - Zagreb, Split, Rijeka, Opatija, Dubrovnik and on Hvar.
